This school of thought theorizes that most search engine traffic is actually derived from a combination of a site's
1) Inbound links &
2) Content.
This is similar to the "link volume" strategy above, but with 1 extremely important difference: content "on" a website is deemed to be a powerful SEO factor too...
Offering unique content allows you to kind of "set a trap" for random search engine visitors who are searching for content similar to what your site provides...(This may be because "long tail" searches, generally containing 3-15 keywords, seem to have increased in popularity during the last few years. Searchers have seemingly become more specific as they get more comfortable using the web to find information...)
This SEO strategy tries to capitalize on "current" search engine traffic. In other words, traffic related to something that's just happened or become popular suddenly.
Therefore, if you have a good volume of on-topic "stuff" on your site, you'll increase your odds of being found randomly for keyword phrases that your competition cannot possibly hope to rank for! Think about it, there is NO WAY for anyone to optimize a page for a term that has only become popular during the last 48 hours...
And now that you know about it, you can this to your advantage...
V. Combining These Strategies For Maximum Rankings:
So, what should you do to increase your traffic? Experiment with a combination of these 3 SEO strategies...
Here are some tips on how to increase your search engine traffic by blending a little bit of each of these strategies together:
1)Enhance & optimize your site by posting the right blend of relevant content, given your market's characteristics. Feeding the search engines "the right stuff" in the right way will increase your traffic, both from popular keyword phrases AND from long tail phrases.
2)Build as many quality inbound links as possible to generate permanent residual traffic from the links themselves. Links from "on topic" sites are best & high traffic sites that have content closely matching your own are ideal. Sites with similar audience profiles to yours are everywhere & some of them get THOUSANDS of visitors every day.
Furthermore, many webmasters will keep a link up once they create it. 80% of the time, your link will stay there FOREVER...The trick lies in locating the right sites & getting your link well placed in the top 1/3rd of a clean competition-free page that gets regular visitors. Sometimes a link from a "links" page is adequate...Other times, you'll be better off negotiating for a more prominent position elsewhere on the site, if you can swing it...
Tools exist that help automate the process of ferreting out high traffic sites that have audience profiles similar to yours & that offer links too.
3)Benefit from the SEO effects that large amounts of relevant inbound links provide. Vary up the anchor text of the inbound links at specific percentages on a graduated scale related to what you consider to be "prize" keyword phrases. However, ALWAYS do a thorough competition analysis to see what rankings are realistic to achieve, given the competition. Strive to rank in the top 10 for an array of different keyword phrases...Build enough backlinks using a ton of related keyword phrases & watch your search engine traffic multiply as a result.
In conclusion, implementing these 3 SEO tips will help you increase your levels of traffic- both from the links themselves & from your MUCH higher search engine rankings...
See YOU in the Top 10!
Contributor: Richard Martin writes for SeoRankingMachine.com. Quit Missing Out On 100% FREE Traffic! Click Here For Cutting Edge Search Engine Optimization Techniques To Drive Free SEO Traffic To YOUR Site Today: http://www.seorankingmachine.com!